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Beyond referrals: the sales AI most firms haven't thought of yet
Most firms use AI one task at a time. The real gains in sales come when it works across the whole firm.
Your LinkedIn profile should be booking meetings
A senior executive's LinkedIn profile is a sales channel. Run properly, it takes very little of their time.
A million credits, one pair of eyes
AI does the work at scale now. Reviewing it well is the actual job.
Why professional services firms aren't built to sell
Referrals build the business. They can also leave the sales process untested.
Warm LinkedIn outreach converted four times better. Cold still booked most of the meetings.
We tracked 2,279 cold conversations and 141 warm ones through to booked meetings. The lesson isn't picking a lane - it's knowing what each one is for.
Claude Fable 5 vs GPT-5.6 Sol
One point apart on intelligence, nearly three times apart on cost per finished task - and the premium model lost the writing lane. Judge the invoice, not the rate card.
LinkedIn for professional services firms in Mauritius: winning clients beyond referrals
Your buyers are not on the island. Why that makes LinkedIn the most practical channel a Mauritian firm has, how the Data Protection Act fits, and what a realistic month looks like.
LinkedIn outreach for professional services firms in South Africa: winning clients beyond referrals
After referrals, LinkedIn is the most valuable channel most South African firms have. What works locally, how POPIA fits, and what a realistic month looks like.
The LinkedIn messages that get replies aren't the ones that get meetings
3,400+ of our own messages tracked to booked meetings. The reply is not the prize - the ask at the end is where reply-getting and meeting-getting split.
AI agrees with you by default. Here's how to make it argue back.
Ask AI about a big decision and it tends to validate you. The fix is a four-lens council that pressure-tests the call - because the disagreement is the point.
LinkedIn is changing again. This time it's good news.
LinkedIn's new creator and monetisation tools all reward one thing: authority you've already built. What that means for professional services firms.
Does LinkedIn work for professional services firms?
Short answer: yes. After referrals it's the most valuable channel most professional services firms have, if you run it properly.
LinkedIn got harder. It's still your number two channel.
The algorithm raised the bar. For professional-services firms, that's a reason to get better at LinkedIn, not to walk away.
The LinkedIn outbound tool we ended up building ourselves
What the off-the-shelf tools quietly gave up on - and how we got it back.
LinkedIn just changed the rules. Here's what it means for your pipeline.
What the 2026 algorithm update means for professional services firms on LinkedIn.
Claude vs. ChatGPT: why knowledge workers are making the switch
Why knowledge workers are getting better results with Claude.
Why senior executives confuse thought leadership with bragging
The subtle shift that turns 20 years of expertise into content people actually want.
My AI chief of staff experiment
Moving from 'AI can write posts' to 'AI runs half my operations'.
148 post engagers. 15 ICP fit. 4 meetings.
Why most LinkedIn engagement is noise - and how to find the signal that books meetings.
How one executive turned 250 impressions into pipeline
A case study on inbound-led outbound for professional and financial services executives.
Why most 'post results' on LinkedIn are misleading for complex B2B
Vanity numbers look great in a screenshot. Here's what to measure instead.
Why most LinkedIn strategies fail (and what actually works)
The difference between a real LinkedIn strategy and simply dabbling - and the weekly rhythm that books meetings.
7 qualified meetings from one thought-leadership post (15,933 reached)
What one Anchor post did for five executives at a global financial services firm.
Likes don't book meetings - here's what you should track
The content metrics that actually predict pipeline for high-ticket B2B.
Why 99% of LinkedIn users never find the right leads
Most people never touch the filters that actually surface buyers. Here's how to fix that.
The ChatGPT prompt that built our best B2B campaigns
The prompt we've used in dozens of workshops, averaging over 9/10.