The Challenge
Having worked with several agencies over the years, Roger wanted a partner who could understand his business, his products and the people he was trying to reach, while communicating in a way that reflected his own voice and approach.
KPIMS provides graduate programmes in data analysis, AI and automation, tailored to each business's requirements. Clients can use the complete solution or select individual components depending on their requirements. Graduates work inside the host organisation while KPIMS continues to develop and manage their performance throughout the year. The people who buy it are senior HR, people, talent and finance leaders, and they expect to hear from a peer who understands their world.
The Solution
Roger brings the ideas, experience and opinions. AscendAI works with him to turn these into engaging LinkedIn content, sharpening the writing, structure and presentation while keeping his voice and thinking intact. Alongside the content, AscendAI manages targeted outreach and provides visibility of campaign activity and results through its portal.
Roger works directly with Sean Winter, a CFA charterholder who understands finance and the senior leaders KPIMS sells to. They shape the messaging together until it sounds like Roger.
The talent campaigns were built on their own ideal customer profile: senior HR, people, talent, learning and finance leaders at South African employers large enough to host graduates. Every campaign is measured and refined month by month, and the portal scores each prospect so Roger can see where every conversation stands.
The Results
Over four months of graduate talent campaigns, June to early October 2026, our outreach led to:
- 1,081 connection requests to senior HR, people, talent and finance leaders
- 25% connection acceptance rate
- 24% reply rate on cold conversations
- 8 meetings held with senior people, talent and finance leaders, including at a listed group and a global multinational
- 3 active opportunities, with 7 more conversations under way
On the talent side, Roger has reached exactly the right audience: the people who decide whether a business takes on graduates. Every figure is reconciled against the pipeline stages KPIMS keeps in the portal.