ART

How African Risk Transfer Quickly Generated High-Quality Leads Across Four Countries and Boosted Their Sales Pipeline

African Risk Transfer (ART) provides insurance and risk solutions across Africa. Headquartered in Mauritius, ART has branch offices in Seychelles, South Africa, and Zambia.

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The Challenge

Before engaging AscendAI, ART relied solely on referrals and word of mouth for lead generation. They wanted to expand into four key Sub-Saharan African markets and secure high-quality meetings—quickly and cost-effectively—without relying on expensive travel or conferences.

The Solution

AscendAI designed a highly targeted LinkedIn campaign to engage 800 executives in specific industries across the four target countries. We conducted a deep dive into their ideal customer personas, identified key pain points, and crafted a strategic three-message sequence to initiate meaningful conversations.

Over a 1 month period, our team executed direct outreach, leading to:

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Working with AscendAI has been incredible – we were inundated with meetings, many of which have converted into immediate pipeline.

Peter Nicholson

MD, African Risk Transfer

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